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Pricing your home

Professional appraisers sum up their entire body of knowledge in three words - "Buyers Make Value."
As your real estate agent, I can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties.

When listing your property for sale, require your agent to be candid with you. Most agents simply don't want to tell the seller the true value of their home, if it's obvious the seller wants more than it's worth. By allowing your agent to be completely honest with you, you'll save time and money. Consider the market analysis carefully with your agent...The numbers should make just as much sense to you as they do to your agent, the appraiser, and most importantly potential buyers.

Remember! Your home is worth as much as a buyer is willing to pay for it. Sometimes the home is simply worth more to the seller than it is to the buying public. If the property has been on the market for more than 4-5 weeks, with few prospects coming to see it or those that have seen your home do not make a second or third visit and no offers have been submitted, you've been given a clear message that the property may not be worth what you're asking for it. What you do at that point depends on whether you really need to sell, and whether you're working with a time limit.

If you're not really motivated to move soon, you can always wait - years if necessary - and hope inflation will catch up with the price you want. The problem is that in that time, your home begins to feel shopworn. Buyers become suspicious of a house that has been for sale for a long time. If, however, you really do need to sell, your Coldwell Banker Schmitt agent understands the marketplace and how to price it right. There's no point in saying, "We simply can't sell our house." It will sell when the price is right.

Our VIP services

To our Sellers:
As a seller, your property will be marketed locally, nationally, and internationally. Your property will be featured on more than 6 real estate web sites. In addition your home will have a professional photographic and virtual tour for exhibition on the Web. A full color brochure will also be produced. Target marketing of your property to financially capable prospects.

Marge and Gordon Smith are one of the Florida Keys Top Producing Real Estate teams. They are admired by their fellow realtors, and have earned the respect of buyers and sellers who have come to them, to seek the assistance of an expert in Florida Keys Real Estate.

The importance of home staging

Try looking at your house "THROUGH THE BUYER'S EYES" as though you've never seen it or been there before. Any time or money invested on the following will bring back more money in return, and hopefully a faster sale.

INSIDE:
1. Clear all unnecessary objects from furniture throughout the house. Keep decorative objects on the furniture restricted to groups of 1, 3, or 5 items.
2. Clear all unnecessary objects from the kitchen countertops. If it hasn't been used for three months... put it away! Clear refrigerator fronts of messages, pictures, etc. (A sparse kitchen helps the buyer mentally move their own things into your kitchen.)
3. In the bathroom, remove any unnecessary items from countertops, tubs, shower stalls and commode tops. Keep only your most needed cosmetics, brushes, perfumes etc., in one small group on the counter. Coordinate towels to one or two colors only.
4. Rearrange or remove some of the furniture if necessary. As owners, many times we have too much furniture in a room. This is wonderful for our own personal enjoyment, but when it comes to selling we need to thin out as much as possible to make rooms appear larger.
5. Take down or rearrange certain pictures or objects on walls. Patch and paint if necessary.
6. Review the inside of the house room by room, and:
Paint any room needing paint.
Clean carpets or drapes that need it.
Clean windows.
7. If you need room to store extra possessions use the garage or rent a storage unit.
8. Leave on certain lights during the day. During "showings" turn on all lights and lamps.
9. Have stereo FM on during the day for all viewings.

OUTSIDE:
1. Go around the perimeter of the house and move all garbage cans, discarded wood scraps, extra building materials, etc., into the garage.
2. Check gutters for roof moss and dry rot. Make sure they are swept and cleaned.
3. Look at all plants... prune bushes and trees. Keep plants from blocking windows. "YOU CAN'T SELL A HOUSE IF YOU CAN'T SEE IT." Plants are like children -- they grow so fast!!
4. Weed and then mulch all planting areas. Keep lawn freshly cut and fertilized. Remove and dead plants or shrubs.
5. Clear patios or decks of all small items. such as small planters, flower pots, charcoal, barbecues, toys. etc. (Put them in the garage or a storage unit.)
6. Check paint condition of the house -- especially the front door and trim. "CURB APPEAL REALLY WORKS!"